"New Jersey Disclosure and Accountability Transparency Act (NJ DaTA)"; establishes certain requirements for disclosure and processing of personally identifiable information; establishes Office of Data Protection and Responsible Use in Division of Consumer Affairs.

The New Jersey Disclosure and Accountability Transparency Act (NJ DaTA) establishes new data privacy rights for New Jersey consumers and creates obligations for businesses that collect personal information. The law requires businesses to obtain explicit consent before processing personal data, provide clear privacy notices, and allow consumers to access, correct, or delete their information. It prohibits processing sensitive data like biometrics, health information, or racial/ethnic data without specific consent, and mandates that businesses notify consumers of data breaches within 72 hours. The law also establishes an Office of Data Protection in the Division of Consumer Affairs to oversee compliance, with penalties of $10,000 for first violations and $20,000 for subsequent violations.