Adopt the Data Elimination and Limiting Extensive Tracking and Exchange Act

Nebraska's LB 602, the "Delete Act," establishes new data privacy rules specifically for data brokers - companies that collect and sell personal data without a direct relationship with consumers. The bill requires these brokers to post clear website notices identifying their business, implement comprehensive security programs to protect personal data, and follow strict protocols for employee training, breach response, and third-party vendor management. It directly affects data brokers operating in Nebraska by mandating specific transparency and security measures, while excluding certain entities like financial institutions and government bodies. The law focuses on limiting data collection and enhancing consumer control over personal information through concrete operational requirements.