Adopt the Fair Online Pricing Act

LB 1078, the Fair Online Pricing Act, prohibits online businesses from setting prices based on a consumer's device features (like battery life, age, or hardware performance) or location data used to make assumptions about the consumer. It allows pricing based on device condition for repairs or trade-ins, and permits location-based pricing for immediate services or legitimate cost differences (like taxes). The law applies to online retailers and service providers selling to Nebraska consumers through devices like smartphones or computers. Violations can result in civil penalties up to $10,000 per incident, enforced by the Attorney General.