Adopt the Protecting Consumers and Jobs from Predatory Pricing Act

This bill prohibits Nebraska businesses from using consumer data (like personal or protected class information) to set personalized prices through algorithms or AI. It specifically bans "personalized algorithmic pricing" that varies prices for different customers based on their data, and requires clear, visible price disclosures (like unit pricing on shelves) for grocery stores and other retailers. The law applies to all businesses operating in Nebraska, focusing on preventing price discrimination and ensuring transparency in pricing practices. It aims to protect consumers from opaque, data-driven pricing models while addressing concerns about their impact on competition and jobs.