Require disclosures of AI use by online media manufacturers

This bill requires manufacturers of online media in Montana to disclose when they use artificial intelligence to direct or control the information users see, and it must offer users the option to opt out of such AI use. The legislation also mandates that any AI-generated content include clear markers like watermarks or labels to alert viewers, with embedded markers that persist even if visible labels are removed. Government entities are exempt from these requirements, and the law defines artificial intelligence as systems that imitate human behavior to control information flow. These rules apply to publicly distributed online media and aim to increase transparency about AI involvement in content creation and delivery.