LC 2571 Legislature · 2025 Regular Session

Generally revise laws related to trigger leads

This bill revises Montana laws to prohibit the use of trigger leads in mortgage advertising, which are pre-approved loan offers sent to consumers before they apply for a mortgage. The legislation directly affects mortgage lenders, loan originators, and advertising platforms by defining trigger leads as false or deceptive advertising practices that could contribute to identity theft. Key provisions include establishing clear definitions for terms like "bona fide not-for-profit entity" and "commercial context," while granting the Banking Commissioner authority to regulate trigger leads through additional rules. The bill also clarifies what constitutes administrative tasks versus loan origination activities to better distinguish between permissible support work and prohibited advertising practices.
Bill status introduced 1 of 4 stages cleared
Introduction
Dec 2024
Committee Review
Floor Vote
Governor
Introduced Dec 8, 2024 Last action Feb 11, 2025
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