Creates provisions relating to artificial intelligence in mental health

HB 2368 prohibits AI developers and deployers in Missouri from advertising or representing artificial intelligence as a mental health professional or capable of providing therapy services. The bill directly affects companies or individuals creating or using AI systems in the state, requiring them to avoid misleading claims about AI's clinical capabilities. Violations would be enforced by the Missouri Attorney General under the state's consumer protection laws, with civil penalties of $10,000 for first offenses and $20,000 for subsequent violations. The bill is currently in early legislative stages (prefiled and first reading) and does not regulate AI use in mental health treatment itself, only advertising practices.