Artificial intelligence; require disclosure when used in political advertisements.

SB 2642 requires political campaigns and advertisers in Mississippi to disclose when artificial intelligence (AI) generates or significantly alters content in political advertisements. It applies to ads for candidates, offices, or ballot measures that use AI to create images, audio, or video mimicking real people. Advertisers must include clear, conspicuous disclosures - like "This message was generated in whole or in part by artificial intelligence" - in text, audio, or video formats with specific visibility requirements. The bill excludes news broadcasts and paid media platforms from these rules. The bill died in committee on February 4, 2025, and is not currently law.