"Ensuring Likeness, Voice and Image Security (ELVIS) Act of 2025"; enact to expand protections against artificial intelligence deep fakes.

HB 768, the "ELVIS Act," would establish that every individual has the right to control how their name, voice, image, or likeness is used commercially, including protection against unauthorized AI-generated deepfakes. It requires consent for using these elements in advertising, fundraising, or selling products, with specific rules for minors (parental consent) and deceased individuals (heirs' consent for 10 years). Violations could lead to civil lawsuits, misdemeanor penalties (up to 11 months in jail or $3,000 fine), and court orders to seize unauthorized materials like AI-generated content. The bill aims to prevent exploitation of personal identity through AI technology by creating enforceable legal protections.