Geolocation data provisions establishment

This bill establishes new rules for how companies in Minnesota can collect and use precise geolocation data from residents. It requires businesses to clearly inform consumers when their exact location is being gathered and explains the specific reasons for doing so. The law limits how long companies can keep this data and strictly prohibits them from selling or sharing it with third parties, with narrow exceptions for security and fraud prevention. These provisions apply to any business that collects location information from individuals acting in a personal capacity rather than in a commercial or employment role.