SF 4696 Minnesota Senate · 2025-2026 Regular Session

Social media platforms requirements establishment related to accounts for minors

This Minnesota bill requires large social media platforms to implement specific protections for users under 18, including restrictions on addictive features like infinite scrolling, autoplay videos, and personalized feeds. The law applies to platforms earning at least $1 billion in annual advertising revenue and defines "children" as individuals aged 15 and younger, while "minors" are under 18. Key provisions prohibit displaying personal metrics such as follower counts or engagement statistics for accounts belonging to children, and limit push notifications designed to encourage continued use. Parents retain the right to review their children's online activity and receive notifications about data collection practices in compliance with existing federal privacy standards.
Bill status died 1 of 4 stages cleared
Introduction
Mar 2026
Committee Review
Floor Vote
Governor
Introduced Mar 23, 2026 Last action May 14, 2026
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What changed between versions

Introduction 1st Engrossment · 10 edits · May 13, 2026
MAJOR
This bill significantly strengthens protections for minors on social media by tightening age estimation rules, expanding the definition of covered platforms, and introducing stricter contract and enforcement provisions. It shifts the default age threshold for children from 15 to 16, requires more frequent age re-estimations, and clarifies that platforms cannot use addictive features or targeted ads for child accounts.
Scope change
The bill's scope was expanded to include streaming services, online video games, and e-commerce sites with interactive features, while explicitly excluding broadband internet access services and private messaging apps. The definition of a 'covered social media platform' was also modified to require platforms to utilize addictive interface features or profile-based feeds to qualify.
REQUIREMENT

The age threshold for classifying a user as a child was raised from 15 to 16 years old, and the confidence score required to treat a user as an adult was raised from 80% to 90%.

Age estimation requirements were tightened; platforms must now estimate age after every six months of usage (previously after 100 hours or data analytics updates) and must estimate age for new accounts after 50 hours of use.

Platforms are now prohibited from presenting addictive interface features or targeted paid commercial advertising in the feeds of any child account.

DEFINITION

The definition of a 'covered social media platform' was changed to require that the platform utilizes addictive interface features, provides profile-based feeds, or uses personal information for targeted ads.

The definition of 'personal information' was updated to include biometric data like voiceprints and facial templates, while removing the reference to 'social media platform' in the general definition and replacing it with 'covered social media platform' in specific contexts.

SCOPE

New exclusions were added to the definition of 'social media platform' to exclude broadband internet access services, private messaging apps, and sites with primarily non-user-generated content.

The definition of 'social media platform' was expanded to include streaming services, online video games, and e-commerce sites where interactive functions are incidental to the content.

ENFORCEMENT

Contract provisions were strengthened to declare contracts void and unenforceable if a child opens an account without parental consent, regardless of whether the platform knew the user was a child.

Statutory damages for violations were increased to the greater of actual damages or $10,000, and punitive damages are now available for consistent patterns of reckless or knowing conduct.

TIMELINE

The effective date of the bill was delayed from November 1, 2026, to July 1, 2027.

Floor votes

How they voted

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Full legislative history

Actions timeline

Total actions
11
Key actions
2
Committee
4
May 13, 2026
Upper · Passed
Senate Concurrent Resolution 6 Suspended adopt previous committee report
upper
Apr 30, 2026
Committee
Pursuant to Senate Concurrent Resolution No. 6, referred to Rules and Administration
upper
Apr 30, 2026
Upper · Passed
Comm report: To pass as amended
upper
Mar 23, 2026
Committee
Referred to Commerce and Consumer Protection
upper
Mar 23, 2026
Introduced
Introduction and first reading
upper
1 primary · 4 co-sponsors

Sponsors