Student attendance marketing campaign appropriation

This bill appropriates $250,000 from the general fund to the Minnesota Department of Education for a three-year student attendance marketing campaign, effective July 1, 2025. The campaign must raise awareness about the importance of school attendance, address barriers to attendance, and include inclusive messaging for all public school students and families. The Department must issue a request for proposals seeking strategies with measurable goals, statewide and targeted outreach plans, and evaluation methods, then award contracts to qualified organizations. Contractors must report on campaign outcomes, fund usage, and results by the campaign's conclusion, with no more than 3% of funds used for administration. This funding directly affects Minnesota public schools, students, and families by promoting attendance through targeted outreach.