Explore Minnesota duties and missions modified, and promotional authority contracts modified.

HF 1152 amends Minnesota Statutes to clarify and update the mission and operations of Explore Minnesota, the state tourism office. The bill modifies sections defining Explore Minnesota's purpose to explicitly include promoting "livability" and "workforce and economic opportunity" alongside tourism, and updates the director's duties to emphasize partnerships, efficiency, and data collection. It revises how the office manages promotional contracts, requiring the director to coordinate marketing strategies with other state agencies and expand international tourism programs. The changes directly affect Explore Minnesota's director, its divisions (Tourism, Business, Film), and local communities that partner with the office on marketing efforts. The bill focuses on streamlining operations and aligning promotional activities with broader economic development goals.