Gaming: other; regulation of advertisements and promotions for internet gaming; provide for. Amends 2019 PA 149 (MCL 432.401 - 432.419) by adding sec. 9a.

SB 714 amends Michigan's sports betting law to regulate advertising and promotions for internet gaming. It requires all sports betting ads to be pre-approved by the state board and prohibits advertising to anyone under 21, limiting ads to audiences where under 21s make up no more than 30% of viewers/readers. The bill also bans deceptive claims, mandates disclaimers about gambling addiction helplines, and prohibits sponsorships targeting minors (with limited exceptions for venues or channels). Violations carry fines up to $5,000 for repeat offenses or license revocation for third violations. These rules apply directly to sports betting operators and their marketing efforts.