Consumer protection: privacy; personal data privacy act; create. Creates new act.

SB 359 creates Michigan's "Personal Data Privacy Act," giving residents (consumers) new rights over their personal data collected by businesses. It requires companies to clearly disclose data practices, implement a universal "opt-out" for data sharing, and register as data brokers if selling consumer information. The law specifically prohibits deceptive practices like "dark patterns" and protects sensitive data including health information (such as gender-affirming or reproductive care) and precise location data. Businesses must follow new standards for handling data, with civil penalties for violations.