Trade: consumer goods and services; use of surveillance pricing in the sale of certain consumer items; prohibit. Amends secs. 2, 7 & 12 of 2011 PA 15 (MCL 445.312 et seq.). TIE BAR WITH: HB 6098'26

This bill prohibits retailers in Michigan from using surveillance pricing, which involves raising the price of a consumer item based on an individual's personal data such as their IP address, search history, or device type. It requires businesses to clearly display the total price of items at the point of sale, with specific exceptions for things like food sold by weight, motor vehicles, and small items under 30 cents. The legislation also allows consumers to sue retailers for violations, potentially recovering actual damages or a minimum of $250 for each day the law is broken. Finally, the bill includes a tie-breaker provision that prevents it from taking effect unless a companion bill, HB 6098, is also passed into law.