Communications: broadcasting; regulations regarding volume of commercial advertisements; provide for. Creates new act.

This bill, known as the Commercial Advertising Loudness Mitigation Act, would require video streaming services in Michigan to ensure that commercial advertisements are not louder than the accompanying video content. Starting July 1, 2027, these services must regulate audio levels so that ads do not exceed the volume of the programs or videos they interrupt. The law applies to internet-based streaming platforms but excludes traditional television stations, cable operators, and services that do not include ads. Violations of this rule could result in a civil fine of up to $10,000 for each instance, which would be collected by the state attorney general and deposited into the general fund.