Consumer protection: unfair trade practices; violation under Michigan consumer protection act for retail groceries using dynamic pricing; provide for. Amends sec. 3 of 1976 PA 331 (MCL 445.903). TIE BAR WITH: HB 5222'25, HB 5223'25

HB 5224 amends Michigan's Consumer Protection Act (MCL 445.903(z)) to explicitly prohibit grocery retailers from using dynamic pricing that charges consumers prices grossly exceeding those of similar goods or services. This makes such pricing practices a violation under existing law, directly affecting grocery stores and shoppers. The bill applies the current standard against "grossly excessive" pricing to dynamic pricing scenarios without creating new pricing rules. It does not alter the existing definition but clarifies that dynamic pricing must comply with the existing prohibition.