Consumer protection: solicitations; unfair trade practices; revise practices relating to deceptive telephone solicitations. Amends sec. 3 of 1976 PA 331 (MCL 445.903). TIE BAR WITH: SB 1037'24

SB 1039 updates Michigan's consumer protection laws to strengthen rules against deceptive telephone solicitations and other unfair trade practices. The bill amends existing statutes to explicitly define and prohibit specific misleading behaviors, such as falsely claiming products are new, exaggerating price reductions, or misrepresenting a consumer's need for repairs. It also introduces stricter requirements for environmental claims, ensuring that labels like "recycled" or "degradable" are backed by evidence, and adds new protections for vulnerable consumers who may be unable to understand agreements due to disability or illiteracy. By clarifying these definitions and adding new prohibited acts, the legislation aims to provide clearer guidance to businesses and better safeguards for consumers engaging in various transactions.