Consumer protection: marketing and advertising; telephone solicitation act; create. Creates new act. TIE BAR WITH: SB 1038'24, SB 1040'24, SB 1039'24, SB 1041'24

This bill establishes the Telephone Solicitation Act in Michigan to regulate how businesses and organizations make phone calls for sales, charity contributions, employment offers, or prize promotions. It defines specific terms such as "vulnerable individuals" (those 75 or older or with disabilities) and "vulnerable telephone numbers" like emergency lines and hospitals to protect these groups from unwanted contact. The law prohibits calling these protected numbers and requires clear, written consent from residents before using automated dialers, recorded messages, or prerecorded voicemails for solicitation purposes. Additionally, the act clarifies that calls to existing customers are generally allowed unless the customer has explicitly requested to stop receiving them, while also defining lead generation and low-income workers within the new framework.