Consumer protection: unfair trade practices; applicability of consumer protection act; revise. Amends sec. 4 of 1976 PA 331 (MCL 445.904) & adds sec. 2a.

SB 1021 amends the Michigan Consumer Protection Act to clarify when its rules do not apply to specific transactions or industries. The bill explicitly states that the law must be interpreted broadly to achieve its purpose and that its remedies are in addition to any other legal options available. It maintains existing exemptions for regulated industries like banking, insurance, and motor carriers, while also clarifying that the burden of proof for claiming an exemption lies with the person asserting it. Additionally, the bill preserves protections for media publishers who disseminate advertisements unless they are aware of deceptive content or have a direct financial interest in the sale.