An Act to modernize cannabis retail operations

SD 1478, titled "An Act to modernize cannabis retail operations," allows cannabis retailers (Marijuana Establishments) to advertise sales, discounts, loyalty programs, and branding through specific channels. The bill directly affects cannabis retailers and the state cannabis commission by removing prohibitions on advertising via in-store displays, delivery services, retailer websites, and opt-in email campaigns. Key provisions require the commission to update regulations within 365 days to implement these advertising changes. This bill makes concrete policy changes to cannabis retail marketing rules without altering product regulations or licensing.