An Act to Prevent Repricing for Individuals based on Consumer Engagement, or the PRICE Act

HD 5612, the PRICE Act, prohibits businesses from charging different prices for goods or services based on consumers' online activity - including searches, browsing history, location data, or time spent viewing items. It directly affects consumers whose prices might otherwise change due to their digital footprint. The bill defines "online surveillance pricing" and explicitly excludes standard discounts (like for seniors or students), loyalty programs, and insurance/credit pricing. If passed, it would amend Chapter 93A to ban this specific pricing practice while allowing legitimate cost-based or widely disclosed discounts. The bill is currently referred to the House Rules committee.