An Act preventing an individual’s image and voice from exploitation

This bill (HD 3987) protects individuals by requiring written consent before using their name, image, voice, or likeness for advertising or commercial purposes within Massachusetts. It allows people to sue for damages if their image or voice is used without permission, with potential triple damages for intentional violations. The law treats these elements as personal property, protecting them for 10 years after death, extendable up to 70 years if the estate demonstrates ongoing public use. Exceptions include photographers displaying work (after written objection) and using a person's image in connection with goods they sold or artistic works they created.