HD 3373 Massachusetts House · 194th Legislature (2025-2026)

An Act enhancing disclosure requirements for synthetic media in political advertising

HD 3373 requires political campaigns, PACs, parties, and others paying for election-related ads to disclose when synthetic media (AI-generated audio or video) is used. Ads containing such content must display "Contains content generated by AI" at the start and end, plus specific real-time labels like "This video content generated by AI" during the ad. Violations carry a maximum $1,000 fine, though the law doesn’t override other legal liabilities. The rule applies only to paid political ads influencing votes on candidates or ballot measures, not general content.
Bill status Introduction 0 of 4 stages cleared
Introduction
Committee Review
Floor Vote
Governor