HD 1794 Massachusetts House · 194th Legislature (2025-2026)

An Act protecting black girls from targeted toxicity

This bill prohibits advertising cosmetic products containing harmful ingredients (like mercury, parabens, or talc) to children under 18, including ads using children's images or voices for such products. It directly affects businesses selling cosmetics to minors and aims to reduce exposure to toxic chemicals linked to health risks. Key mechanisms include fines of $5,000 for first violations (rising to $10,000 for repeats), enforcement by the Attorney General, and private lawsuits allowing victims to seek damages up to $25,000. The bill does not specifically target Black girls, as its scope applies generally to all children under 18, and it focuses on regulating advertising practices rather than addressing racial discrimination. It takes effect 90 days after passage.
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