An Act relative to artificial intelligence disclosure

This bill requires creators of AI-generated content (like text, images, or videos made by tools such as ChatGPT) in Massachusetts to include clear, permanent labels identifying the content as AI-created. It mandates that these labels must be visible and cannot be removed, along with adding metadata showing the AI system used and creation time. The law applies to anyone in Massachusetts using generative AI tools to create or repurpose such content, with fines starting at $500 for first violations. Enforcement falls to the Office of Consumer Affairs and Business Regulation, which can create additional rules to implement the requirements. The goal is to ensure transparency about AI involvement in content creation.