An Act relative to retailer-backed coupons

HD 1004 allows retailers licensed to sell alcoholic beverages for off-premises consumption to issue coupons offering prices below posted rates. However, it requires that the final price customers pay after using a coupon cannot be lower than what the retailer paid for the product (their invoiced cost), minus any applicable discounts. This bill directly affects alcohol retailers who sell to customers for takeaway or home consumption. The key provision prevents retailers from selling alcohol below their cost through discounted coupons, ensuring they maintain a minimum profit margin on promotional offers.