An Act relative to greenwashing in advertising and marketing

H 4810 prohibits businesses from making false or misleading claims about products being recyclable, biodegradable, compostable, or environmentally friendly in advertising or on packaging. It requires companies to provide proof of these claims, including documentation on environmental impacts and compliance with federal standards, and to clarify if only parts of a product are recyclable. The Attorney General enforces the law, imposing civil fines of up to $1,000 per violation for misleading claims or improper use of the recycling symbol (chasing arrows). This bill directly affects manufacturers, retailers, and marketers of consumer goods making environmental claims in Massachusetts.