An Act protecting black girls from targeted toxicity

This bill prohibits advertisers from using youth-targeted marketing to promote skin-lightening and hair-relaxing products that contain specific toxic chemicals. It directly affects companies selling these beauty products and the young people who are the intended audience for such advertisements. The law defines "youth-targeted advertisement" as any promotion based on collected data about a person's personal or product use history. By banning these specific marketing practices, the legislation aims to reduce exposure to harmful substances among Black girls who are frequently targeted by these campaigns.