An Act supporting school-based substance use prevention through evidenced-based positive social norms marketing

This bill creates a new grant program called the Positive Social Norms Marketing Program to help schools prevent substance use. Funded by the state Department of Public Health in partnership with the Department of Education, the program will provide money to school districts for evidence-based marketing campaigns. These campaigns aim to change student behavior by highlighting the reality that most peers do not use drugs or alcohol, countering the false belief that such use is common. The Department of Public Health will also set specific rules for how these campaigns must be designed and implemented.