HD 3124 Massachusetts House · 193rd Legislature (2023-2024)

An Act relative to billboard advertisements for cannabis

This bill amends Massachusetts law to give the Cannabis Control Commission authority to review and approve all billboard advertisements for cannabis products. Under the new rules, the commission would evaluate specific visual and textual elements of these ads, including imagery, dimensions, placement, font size, and required disclaimers before they are displayed. The legislation directly affects businesses that wish to use large outdoor signs to promote cannabis, requiring them to obtain regulatory approval for their ad content. By centralizing approval power, the bill aims to ensure that public-facing cannabis advertising meets standards set by the state commission.
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