An Act protecting the use of bank names, trade names and trademarks in electronic communications

This bill amends Massachusetts law to protect bank names, trade names, and trademarks from unauthorized use in electronic communications. It directly affects businesses and individuals who send advertisements or solicitations to specific consumers, requiring them to obtain written permission from a financial institution before using its name or logo. The legislation also mandates clear disclosures if a solicitation references specific loan details, stating that the sender is not affiliated with the bank and that the loan information was not provided by the institution. Finally, violations of these rules would be classified as unfair and deceptive practices under state law.