An Act establishing the Massachusetts information privacy and security act

This bill establishes the Massachusetts Information Privacy and Security Act to strengthen protections for personal data held by businesses and organizations. It creates a new legal framework that defines key terms such as "consent," which requires clear and unambiguous agreement from individuals rather than accepting vague terms of service, and identifies specific entities like "data brokers" that collect and sell large amounts of personal information. The legislation mandates that companies obtain explicit permission before processing sensitive data like biometric scans or genetic information and prohibits deceptive user interface designs that manipulate consumer choices. By setting these standards, the act directly impacts businesses operating in Massachusetts and aims to give residents greater control over how their private information is collected and used.