An Act to protect patient privacy and prevent unfair and deceptive advertising of pregnancy-related services

This bill creates a new chapter in Massachusetts law to protect the privacy of individuals seeking pregnancy-related services and to regulate how pregnancy services centers advertise their offerings. It defines key terms such as "pregnancy services center," which includes facilities that do not provide abortions or emergency contraception, and establishes strict rules for how these centers can collect and use personal information. Under the new provisions, centers must obtain clear, affirmative consent from clients before gathering their data and are prohibited from using misleading statements or deceptive design in their marketing materials. The legislation also restricts the sharing of client information with third parties unless specific consent is given, aiming to ensure transparency and respect for patient autonomy.