An Act to prohibit negative option sales and disclosure of financial and personal information without a consumer’s express agreement

This bill prohibits businesses from automatically enrolling consumers in paid services or products unless the customer explicitly agrees to the charge. It requires sellers to clearly disclose all costs, terms, and cancellation methods before a consumer accepts a trial offer, such as a free trial or discounted rate. To proceed with a sale, a seller must obtain affirmative consent from the consumer, meaning the customer must take a specific action to agree to the financial obligation. Additionally, the law mandates that cancellation options be as easy to use as the method used to accept the offer, ensuring consumers can stop the service without hassle. These rules apply to any business offering trial periods or reduced-cost services that could lead to future payments if not cancelled.