An Act relative to retailer-backed coupons

This bill amends Massachusetts law to allow retailers of off-premises alcoholic beverages to offer coupons that reduce prices below the standard posted rate. The key provision permits these discounts only if the final price paid by the customer remains above the retailer's actual cost after accounting for any discounts. This change directly affects liquor stores and similar establishments, enabling them to use coupons to compete more aggressively while preventing sales below cost. The legislation aims to clarify the rules for pricing promotions in the alcohol retail sector without altering other existing regulations.