An Act relative to the promotion of the WorkShare program

This bill directs the Massachusetts Executive Office of Labor and Workforce Development to investigate industries affected by the pandemic that could benefit from the WorkShare program, a state initiative designed to help businesses retain employees during economic downturns by reducing hours rather than laying off staff. The legislation requires the agency to produce a report within six months detailing current usage, identifying potential new participants, and suggesting ways to increase employer awareness. Additionally, the bill mandates the creation of a marketing strategy to be implemented within 12 months, which will include distributing promotional materials and running advertisements to encourage more companies to utilize the program.