An Act relative to prohibiting billboard advertisements of non-prescription marijuana

This bill prohibits the use of billboards to advertise non-prescription marijuana in Massachusetts. It amends existing state laws to separate billboard restrictions from rules governing other media like television and radio, which still require that at least 85 percent of the audience be 21 or older. The legislation also mandates that any remaining outdoor advertisements must be conspicuous and restricts access to such advertising spaces to individuals aged 21 and older. These changes directly affect cannabis businesses and media companies by limiting where they can legally place advertisements for recreational marijuana.