SB 528 Maryland Senate · 2026 Regular Session

Consumer Protection - Video Streaming Services - Loudness of Commercial Advertisements

SB 528 prohibits video streaming services (like Netflix or Disney+) from transmitting commercial advertisements louder than the accompanying video content to Maryland consumers. It directly affects internet-based streaming platforms, excluding traditional TV broadcasters and cable operators. The law requires services to comply with federal loudness standards set by the FCC under the Federal Commercial Advertisement Loudness Mitigation Act. Violations would be treated as unfair trade practices under Maryland's consumer protection law, with enforcement through existing penalty provisions.
Bill status passed 3 of 5 stages cleared
Introduction
Feb 2026
Committee Review
Mar 2026
Senate Passage
Mar 2026
House of Delegates Passage
Governor
Introduced Feb 4, 2026 Last action Mar 24, 2026
Maddy AI version diff · 1 comparison

What changed between versions

First - Consumer Protection - Video Streaming Services - Loudness of Commercial Advertisements Third - Consumer Protection - Video Streaming Services - Loudness of Commercial Advertisements · 2 edits
MINOR
The bill was amended to add a new subsection (E) clarifying that the law does not create a private right of action for individuals to sue for violations, and updated the bill's status information to reflect it has been adopted by the Senate with amendments. The substantive content of the loudness regulation requirements for video streaming services remains unchanged.
Scope change
The bill's scope remains the same; no new entities are added or removed from the regulation's applicability.
ENFORCEMENT

Added a new subsection (E) stating that the law does not authorize private lawsuits by consumers for violations of the loudness requirements.

TECHNICAL

Updated header information to reflect the bill was adopted by the Senate with amendments and moved to second reading, changing the bill reference from HB 985 to CF HB 985.

Floor votes · Senate Mar 3, 2026

How they voted

470
Passed · 2 other
Total votes 49
Mar 3, 2026
D Democratic36
34 Yea 2
94% Yea
R Republican13
13 Yea
100% Yea
Vote distribution
All Yea All Nay Mixed No data
Full legislative history

Actions timeline

Total actions
9
Key actions
4
Committee
4
Mar 20, 2026
Committee
Referred Economic Matters
lower
Mar 19, 2026
Upper · Passed
Third Reading Passed
upper
Mar 17, 2026
Upper · Passed
Favorable with Amendments {
upper
Mar 16, 2026
Upper · Passed
Favorable with Amendments Report by Finance
upper
Mar 3, 2026
Senate · Passed
Senate Vote: pass (47-0-2)
senate
Feb 4, 2026
Committee
First Reading Finance
upper
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
Photo of Kevin Harris
Kevin Harris
DDemocratic
MD
27