An Act To Regulate The Advertising Of Cannabis Products

Maine's LD 903 regulates advertising for cannabis businesses by prohibiting misleading claims, advertising within 1,000 feet of schools (with municipal flexibility to adjust between 500-1,000 feet), and health benefit claims except for medical patient testimonials with an FDA disclaimer. It bans unsolicited online ads, requires easy opt-out features for digital marketing, and restricts ads targeting minors. The bill directly affects registered medical caregivers, dispensaries, and recreational cannabis licensees. Key provisions include banning school-zone advertising, requiring disclaimers on testimonials, and limiting digital marketing tactics. These rules apply to all cannabis advertising channels, including websites, print, and online platforms.