An Act To Improve The Maine Unfair Trade Practices Act

LD 194 amends Maine's Unfair Trade Practices Act to broaden who can seek legal remedies. It removes the requirement that a person must have purchased goods or services "primarily for personal, family, or household purposes" and eliminates the need for losses to be "of money or property." This change allows any consumer who suffers harm from unfair business practices - regardless of the purchase's purpose or type of loss - to file a private lawsuit in court. The bill directly affects Maine consumers by expanding access to legal action against deceptive business practices under the existing law.