An Act To Protect Consumers From Unfair Dynamic Pricing In Grocery Stores

This bill prohibits large grocery store chains (with 15+ national locations) from changing prices more than once every 48 hours during severe weather, natural disasters, or supply chain disruptions using electronic shelf labels. It allows dynamic pricing at other times if stores provide clear, visible signage explaining how the pricing works, what factors affect prices, and that repeated changes during emergencies are unfair. Violating this rule would be classified as an unfair trade practice under Maine's consumer protection law. The bill directly affects major grocery chains using digital pricing systems, not small stores or convenience stores within grocery locations.