An Act To Ensure Transparency In Consumer Transactions Involving Artificial Intelligence

LD 1727 prohibits businesses from using artificial intelligence chatbots to conduct commercial transactions with Maine consumers if the interaction misleads them into thinking they are communicating with a human. Specifically, it requires businesses to clearly inform consumers they are interacting with AI, rather than a human, before or during the transaction. Violations would be treated as breaches of Maine’s Unfair Trade Practices Act, allowing the Attorney General to seek penalties or injunctions. This bill directly affects businesses selling goods or services to consumers in Maine through digital interactions involving AI.