An Act Regarding Artificial Intelligence In Campaign Advertising

LD 1690 requires political advertisers in Maine to disclose when campaign materials - like images, audio, or video - have been materially altered using AI or digital tools to create misleading content. It mandates a specific disclosure statement ("THIS COMMUNICATION CONTAINS AUDIO, VIDEO AND/OR IMAGES THAT HAVE BEEN MANIPULATED OR ALTERED") and exempts bona fide news broadcasts, satire, and materials published by traditional media outlets with clear disclaimers. Violations could trigger civil penalties of up to 500% of the ad's cost, with enforcement handled by Maine's campaign finance commission. The bill specifically targets deceptive synthetic media designed to misrepresent candidates or political parties, not all AI-generated content.