An Act To Protect Maine Consumers Shopping For Electric Vehicles From Deceptive Advertising And Marketing Practices

Maine's LD 1324 prohibits motor vehicle dealers and manufacturers from misleading consumers about gasoline-powered hybrid vehicles by falsely suggesting they are electric. The law bans specific deceptive advertising terms like "EV," "electric," "E," or "range," and imagery such as lightning bolts or battery symbols that imply hybrids run primarily on electricity. It applies to all marketing formats, including print, online, radio, TV, and dealership signage. The Maine Attorney General enforces the law, with violations treated as unfair trade practices under existing state law. This directly affects consumers shopping for vehicles and ensures advertising accurately reflects whether a vehicle is a true electric vehicle or a gasoline hybrid.