An Act To Comprehensively Protect Consumer Privacy

LD 1224 establishes Maine's Consumer Privacy Act, setting new rules for how businesses handle personal data of Maine residents. It requires businesses to obtain clear, affirmative consent before collecting personal data, prohibits deceptive "dark patterns" on websites, and gives consumers the right to access, correct, or delete their data. The law specifically protects children under 13 and restricts the use of biometric data (like fingerprints or facial scans), while exempting health data covered under federal law. It applies to businesses operating in Maine that process data of Maine residents, excluding data handled in employment or commercial contexts.