ATTORNEYS: Creates the Louisiana Lawyer Advertising and Unfair Trade Practices Act

House Bill 430 creates the Louisiana Lawyer Advertising and Unfair Trade Practices Act, regulating advertisements for services, particularly legal services. The bill prohibits individuals and entities (excluding media companies) from making false, misleading, or deceptive statements about the monetary results obtained for clients. A statement is considered misleading if it implies a client received a net amount of money that they did not actually receive after all expenses, including attorney fees, are deducted. Violations are classified as unfair trade practices, allowing the attorney general to pursue enforcement actions and recover associated costs and fees.