Enacting the social media and telecommunications fraud accountability act, requiring social media platforms to exercise reasonable care in preventing the dissemination of fraudulent advertisements, prohibiting falsely identifying names or numbers on telephone caller ID systems and the unauthorized use of a bank name in electronic advertisements or solicitations and making violations of the act an unconscionable act or practice under the Kansas consumer protection act.

HB 2648, the Social Media and Telecommunications Fraud Accountability Act, requires social media platforms that accept payment for advertising to implement specific measures to prevent fraudulent ads, including verifying advertiser identities, detecting impersonation, and providing user reporting tools. It also prohibits falsely identifying caller names/numbers on telephone systems and bans using bank names without consent in electronic ads or solicitations. Social media platforms must publish quarterly reports on fraud incidents and remove reported fraudulent ads within 72 hours. Violations are deemed unconscionable under Kansas consumer law, subjecting violators to civil penalties of at least $10,000 per offense and allowing enforcement by the attorney general or private lawsuits.