A bill for an act relating to the audio volume of commercial advertisements provided by a video streaming service, and providing penalties.

This bill requires video streaming services (excluding broadcast TV, cable providers, and ad-free platforms) operating in Iowa to ensure commercials have audio volume no louder than the accompanying video content, effective July 1, 2026. It aligns enforcement with federal rules under the Commercial Advertisement Loudness Mitigation Act. The Iowa Utilities Commission can enforce compliance through civil actions, seeking penalties of up to $500 per daily violation, and allows services to demonstrate compliance via documented adherence or industry guidelines. The bill explicitly states it does not create a private right for consumers to sue.